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Oxford Institute of Retail Management

Oxford Institute of Retail Management

Retail Location Analysis

What we offer

In the only programme of its kind, and celebrating its 30th year, the Oxford Institute of Retail Management offers analysts, as well as managers with oversight of or day-to-day responsibility for planning and development, the opportunity to explore current thinking in retail location analysis. Past participants have been drawn from analysts amongst retail, finance and other consumer services, property and retail professional service firms.
This residential workshop takes place over three days in Oxford between 15 and 17 March, 2016 at our Egrove Park campus, located in 37 acres of parkland on the outskirts of Oxford.

The need

Now, more than ever, there is a need amongst retail and consumer service firms to have a clear understanding of the location, role and performance of their physical asset base. At the 2015 World Retail Congress, in Rome, speakers talked of ‘unprecedented change’, the problems of building sustainable margins from store networks that no longer match consumer requirements, and the need for ‘transformational retail leadership’ to achieve these goals. The changing retail landscape is characterised by uncertainties affecting consumers, technologies and competition. During this time, the priorities for location analysis professionals, development and property directors are: the monitoring and optimisation of the performance of the existing network (which increasingly involves network rationalisation and selective disposals), its integration with the enterprise’s non-store channels, and the acquisition of new analytical techniques and strategic approaches for forecasting demand across channels.

As the pace of innovation increases, analysts also need to consider the spatial implications of a wider variety of often innovative trading formats, including the impact of multichannel growth on the retail firm’s distribution and logistics capabilities. And in many emerging markets, whilst the prospects for physical network growth still remain substantial, mobile retailing is developing even faster.
Big data, information sources and techniques continue to evolve. And greater accountability is required, under ever more rigorous financial control as margins are put under pressure.
The 2016 workshop seeks to explore these issues in a highly interactive, practical and personalised way. Once again, Oxford is partnering with marketing solutions specialists CACI in delivering the workshop.  The workshop is also being offered as part of the training and capacity-building activities of the Consumer Data Research Centre, an ESRC Data Initiative.

Our objectives

  • to provide a deliberately small scale forum for discussion of issues in retail location and geographical analysis with acknowledged experts
  • to get away from the large scale one-day conference format
  • to focus on the practical development needs of individual managers
  • to emphasise take-home ideas, tools and insights

This is a well tried and tested, deliberately small scale approach which continually evolves to meet the changing needs of the sector. The programme encourages discussion with practitioners and other speakers. It facilitates conversations about the changing environment affecting locational decision making, and promotes individual learning through techniques workshops and discussions between participants from different backgrounds.

Contact us:

Interested in participating in this programme?

If you have any questions about the Oxford Retail Analysis programme or require further information on how to apply please contact Claudia Seiler, who will be happy to assist with your query.

Download the brochure

For full details about the Oxford Retail Location Analysis Programme please download the brochure.

Register your interest

If you would like to be considered for our upcoming Retail Location Analysis Programme, please register your interest and a member of the Oxford Institute of Retail Management will be in touch.