The programme consists of four modules covering the following topics:
Module 1
Your global and Saudi challenges and insight
- The Global trends that are shaping the 21st Century
- 21st Century challenges for leaders
- Evolution of State Policies and Public Sector Reforms: The UK Experience
- Transforming Society: The Role of Social Entrepreneurship
- Enhancing Competitiveness of a Nation:The Saudi Experience
- Leading Growth Strategies of Saudi Companies
- Competitiveness and growth: Lessons from Dubai
- Marketing Challenges in Emerging Markets
- Implementing Strategy in an Uncertain Environment
- The Bottom Billion: Nature and Causes of Poverty
- Vision, Voice and Vitality
Module 2
Your organisational challenges and choices
- Global Financial Crisis: What? Why? and its Implications for Saudi Economy
- Financing the Growth of a Firm
- Risk and Return Management in Infrastructure Investments
- Public Private Partnerships
- Managing Business Processes in Public Services Organisations
- Creating Consumer Centric Organisation
- Marketing of Public Services
- Ethics and Social Responsibility
- Creating Consumer Centric Organisation
- Building Brands for Market Leadership
- Managing Talent in 21st Century
Module 3
Your leadership journey - past, present and future
- Leadership: The Life Experiences of a Real Leaders
- The Leader’s Emotional Edge
- Transformational Leadership
- Inspirational Leadership
- The Leadership Challenges in Saudi Organisations
- Your Self Motivations and Leadership Effectiveness
- Comprehensive Assessment of your Leadership Potential
- Action Planning for the Future

Inter Module Project Work
Module 4
Your contribution to the competitiveness of the Saudi economy
Group presentations on:
- Strategies and specific programmes for creating employment opportunities in KSA
- Strategies and specific programmes for developing non oil based sectors such as mining, agro and food processing in Saudi economy
- Strategies and specific programmes for prevention and early detection of breast cancer and diabetes in KSA
- Strategies and specific programmes for enhancing the standards and the impact of basic education in KSA
- Strategies and specific programmes for raising awareness of the citizen and shaping their behaviour for building environmental friendly Saudi society
- Strategies and specific programmes for talent development in Saudi society
- Strategies and specific programmes for local development in the less developed regions of KSA
- Strategies for and specific programmes for creating knowledge driven society in Saudi Arabia
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