The course will explore and explain real estate as an economic sector, an industry, a business, an investment, an asset, a resource, a project, a profession, and a discipline; and as a catalyst for organizational, social and environmental change. Using case studies, texts, research, and analytical methods, the course will show how real estate enterprises and projects originate; how to finance, market and manage real estate "products"; and how leaders in non-real estate businesses, and in the public and not-for-profit sectors, use real estate in strategically and operationally. Special emphasis will be given to the changing roles of real estate executives and professionals, methods of creating economic and social value, the dynamics of emerging markets, and opportunities for careers in real estate. Leading real estate executives, professionals and academics will participate in five of the eight class sessions to offer insights from their experiences and to exchange views with students.
This elective is funded by The Investment Property Educational Trust