Vaibhav Puri, a 30-year-old investment banker turned entrepreneur, graduated from Saïd Business School’s MBA programme in 2007.

He initially joined Goldman Sachs UK as an investment banker, then realising his passion for mobile technology, he went on to work as a consultant for European telecom regulators and operators, where he was introduced to the new and upcoming Near Field Communication (NFC) technology. NFC is a touch based technology that allows users to exchange information between two NFC enabled devices (e.g. mobile phones) when brought in close proximity.

His research on the technology and its potential lead him to start his own company (www.taggito.com) and to fulfil his entrepreneurial ambitions.

taggito.com is a mobile start-up focussed on creating innovative business solutions using NFC technology. Based out of Madrid, taggito works with developers and businesses to develop NFC applications and solutions that allow an increase in customer retention, sales conversion and an improved user experience.

The advantages of NFC are endless and solutions are not limited to just mobile applications. For instance, Rolex uses the technology to authenticate the originality of its watches, preventing customers from buying counterfeit items. Mobile operators such as Vodafone, AT&T, Verizon and Telefonica are piloting projects across the world that allow consumers to pay for goods and services by tapping their phones on a payment device at the check-out counter.

A native of India, Vaibhav someday wants to find ways to use this technology to improve the lives of poor in his home country. There is tremendous potential for NFC in a country where there are more mobile phones than electricity connections. From rural banking to healthcare the benefits of NFC are tremendous and taggito is looking to pilot some of their proprietary solutions in India in the near future.

Being based out of Madrid, taggito enjoys a great blend of talent and access to markets that encompass both the developed and emerging world. With Spain as a gateway into Latin America, taggito can successfully serve clients in Europe, Latin America and Asia.