We challenge participants to develop a complete business plan and present it to their company sponsor and a panel of faculty associates who are skilled in assessing the feasibility of a new venture. Undertaken either as the result of a proposal put forward by the sponsoring organisation, or created around the participant's own entrepreneurial idea, the completed plan must be attractive to an investor; the numbers must add up, the competition must have been understood, and a winning strategy developed.

Projects undertaken in the past include:

• Demeure Group: Acquisition of a new company
• Hitachi Chemical: Tailored chemicals service: micro reactor plant systems
• AMDOCS: Telecommunications outsourcing in Europe: growing a new market
• Menzies: Sales and distribution plan for print-on-demand newspapers in the Greater London area.