Follow the links below to download the Pampers-UNICEF teaching case and teaching case notes, which are split into two parts. Part one focuses on the marketing campaign and part two on delivering the vaccine.
Written by Linda Scott, Mary Johnstone-Louis and Catherine Dolan with Caitlin Ryus.
The Pampers/UNICEF case was developed as independent academic work, with support from the Pears Business Schools Partnership which aims to inspire future leaders to make a positive difference to society.