John Deighton is Harold M. Brierley Professor of Business Administration at Harvard Business School. He is an authority on consumer behaviour and marketing, with a focus on digital, direct, and data-driven marketing.
He has been editor of the Journal of Consumer Research, and founding co-editor of the Journal of Interactive Marketing, has served as the Executive Director of the Marketing Science Institute, and is a Director of the Berkman Center for Internet and Society at Harvard University.
His research is published in all of the leading journals in Marketing. He is a visiting scholar at the Said Business School and has been a visiting scholar at the University of Tokyo, Duke's Fuqua School of Business, and the Judge School, Cambridge University.
He has headed Harvard’s first year MBA Marketing course, has taught the elective MBA course in Digital Marketing Strategy, executive education programs in digital marketing, and marketing strategy in China.
Harvard Business School
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