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Reputation signals have value 

The value of reputation lies in the signal it sends – indicating certain perceived qualities about a firm which, in the absence of full and perfect information, substitute for fact and deliver value. While reputation spill-over clearly exists between different reputations, there is little evidence supporting the existence of a single overarching measure of reputation.

RESEARCH PROJECTS

Chicken or Egg: Exploring the co-evolution of Venture Capital firm reputation and industry centrality
Timothy G. Pollock, Pennsylvania State University; Peggy M. Lee, Arizona State University; Kyuho Jin, Seoul National University

Click here to read the research proposal

Chicken or Egg: Project 1 - Update the LPJ Venture Capitalist Reputation Index for the years 2001-2010 is now completed.
To view the updated dataset, please click here.

Corporate communication and reputation: An in-depth analysis into impact, practices, and reputational aspects tied to M&A announcements
Professor Duncan Angwin, Warwick Business School; Dr. Maureen Meadows, Open University Business School; Dr. Basak Yakis-Douglas,
Oxford University Center for Corporate Reputation

Click here to read the research proposal

Reputation in Uncertain Markets
Gokhan Ertug, Peter Hedström and Tamar Yogev

This project seeks to examine the importance of reputation as a signalling machinism in uncertain markets through the lens of the art market.

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Strategic reputation as a source of resilience: The role of strategy communications in surviving stock market crises
Dr. A. Basak Yakis-Douglas, Oxford University Centre for Corporate Reputation

Questions whether it is possible for firms that carry out strategy announcements regularly to have a higher chance of perfecting these communications over time and therefore have an increased chance of establishing control over the direction and scale of their investors’ reactions.

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Is “face” (reputation) more important to banks from Japan than other countries?
Ken Okamura

Click here to read the research proposal

Corporate Reputation and the Supply Chain: Provenance, Traceability and Information
Dr Steve New, and Dr Tamar Yogev, Oxford University Centre for Corporate Reputation.

Explores the extent to which consumers can hold firms accountable for the supply chain and how far the firms themselves understand the provenance of what they procure, particularly when supply chains are complex and fluid.

Click here to read the research proposal

Strategy Communications: Adoption, Content and Impacts
Professor Richard Whittington and Dr Basak Yakis-Douglas

Analyses the centrality of strategy communications in corporate reputation.

Click here to read the research proposal

Investment Banking Structure and Reputation
Professor Alan Morrison & Dr Aaron Thegeya, Oxford University Centre for Corporate Reputation and W. J. Wilhelm & Carola Schenone, University of Virginia.

The purpose of this research project is to consider and to understand the ways in which investment banker reputation, syndicate relationships, and personnel movements are related.

Click here to read the research proposal

WORKING PAPERS

WORKING PAPER 10-401
Structure as signaling:The case of private equity practice areas in elite professional service firms
Heidi K. Gardner, Harvard Business School, N. Anand, IMD & Tim Morris, Oxford University Centre for Corporate Reputation, Saïd Business School

We find that certain organizational design options send strong signals of quality, but in order benefit from this, firms need to amplify these signals.

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WORKING PAPER 10-402
The Communication Advantage: Investigating Impacts of Strategy Announcements
Basak Yakis-Douglas, Oxford University Centre for Corporate Reputation & Richard Whittington, Said Business School

Analysing the impact of strategy communications on share-prices.

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WORKING PAPER 10-403
Definitions, networks, signals and stakeholders. Linking organizational communication to corporate reputation
Dr William S. Harvey and Professor Timothy Morris

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Paralysis by Analysis? Four Decades of Strategic Planning
Richard Whittington, Ludovic Cailluet, Basak Yakis-Douglas

This paper traces the evolution of strategic planning practice through a content analysis of advertisements for strategic planning jobs in the New York Times from 1960 to 2003.

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The Evolving Practice of Strategic Planning
Richard Whittington, Ludovic Cailluet, Basak Yakis-Douglas

In this paper we use discourse analysis to investigate the process of institutionalization and change of strategic planning practices over four decades.

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From “Long Range Planner” to “Director of Strategic Planning”: Analysing Strategists Job Ads to Understand Evolving Practices
Ludovic Cailluet, Andrei Mogoutov, Richard Whittington, Basak Yakis-Douglas

We use discourse analysis to investigate the process of institutionalisation and change of strategic planning practices over a long period.

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Regulatory Sanctions and Reputational Damage in Financial Markets (April 2011)
John Armour, Colin Mayer and Andrea Polo

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PUBLICATIONS

The Transparent Supply Chain
Steve New, Harvard Business Review (October, 2010).

Farsighted organizations are directly addressing new threats and opportunities presented by the question, “Where does this stuff come from?”

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'Why Don’t U.S. Issuers Demand European Fees for IPOs?'
Mark Abrahamson, Oxford University Centre for Corporate Reputation,Tim Jenkinson, Howard Jones, Said Business School, October 28, 2009

The evidence in this paper should encourage U.S. issuers to demand European fees for their IPOs.

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Trust in Financial Markets
Professor Colin Mayer, European Financial Management, Vol. 14, Issue 4, pp. 617-632, September 2008

The paper explores the concept of trust that is required to promote the development of financial markets.

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Supply Chain Management: Critical Perspectives on Business and Management
New, S.J. (ed) London: Routledge. (Four Volumes). 2008.

To access all our research projects click here