Reputation intermediaries:
Reputation is constructed through behaviour – which directly signals certain qualities of a corporation – and also through what intermediaries say about a corporation. Companies attempt to influence their reputations through interaction with intermediaries including the financial and consumer media, investors and analysts, celebrities, NGOs and others. The status and position of these different intermediaries dictates the impact they have in reputation formation and destruction.
RESEARCH PROJECTS
Business Journalism and Corporate Reputation in Europe
Dr Jonathan Silberstein-Loeb, Oxford University Centre for Corporate Reputation
This comparative study of business journalism throughout Europe aims to understand the role of business journalists in creating and influencing corporate reputation.
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Made in China: Corporate Strategies for Protecting Reputation
Dr. Dana L. Brown, University Lecturer in International Business
Explores the lengths that international companies will go to in order to protect their reputations, particularly with regard to the information strategies that firms use to influence public perception and the policy responses to concerns over Chinese products. Click here to read the research proposal
Creating Global Institutions to Police Corporate Reputation: The Evolution of Trust and Transparency
Dr Christopher McKenna, Dr Rowena Olegario and Dr Jonathan Silberstein-Loeb, Oxford University Centre for Corporate Reputation
Questions whether an historical perspective can help us understand the formation of corporate reputation, exploring the relationship between institutional change and reputation and the essential element of trust in this relationship.
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WORKING PAPERS
WORKING PAPER 10 - 301
Computerization and the ABACUS: Reputation, Trust, and Fiduciary Responsibility in Investment Banking
Patricia A. McCoy, School of Law, University of Connecticut
Alan D. Morrison, Saïd Business School, University of Oxford
William J. Wilhelm, Jr., McIntire School of Commerce, University of Virginia
We argue that technological change has altered the types of contract that investment bankers can write and, as a result, that it has changed the role of reputation and trust in some financial markets.
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Business journalism and corporate reputation
Jonathan Silberstein-Loeb, Oxford University Centre for Corporate Reputation
The relationship between journalists and corporate decision-makers is the most important and influential factor affecting the media’s role in determining corporate reputation.
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PUBLICATIONS
Level Playing Fields in International Financial Regulation
Alan Morrison, Saïd Business School, University of Oxford, and Lucy White, Harvard Business School, June 2009
We find that liberalizing bank capital flows between economies reduces total welfare by reducing the average size and efficiency of the banking sector.
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