Corporations have a reputation FOR something WITH someone, and therefore can and do have MULTIPLE reputations. Furthermore, these reputations may compete against each other. There is little apparent intellectual validity in attempts to combine these different reputations into one single measure.
RESEARCH PROJECTS
Corruption and Reputation
Liz David Barrett, Oxford University Centre for Corporate Reputation
Exploring the relationship between corruption and reputation
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CSR Innovation and Corporate Reputation: a Cross-cultural perspective
Dr Kunal Basu and Milena Mueller, Oxford University Centre for Corporate Reputation
Examining the role of CSR in determining the future behaviour of a company and whether this role better equips a company to manage reputational risk.
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Labour Markets and Global Talent
Dr Will Harvey and Professor Tim Morris, Oxford University Centre for Corporate Reputation in conjunction with Professor Royston Greenwood, Professor Danny Miller and Dr Samantha Fairclough, University of Alberta
Assesses the causes of and differences in the internal, intermediary and external reputations of organisations and asks to what extent a company can manage its global reputation.
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WORKING PAPERS
WORKING PAPER 10-202
An exploration of reputation within major programme management
Kasim Randeree, BT Centre for Major Programme Management & Oxford University Centre for Corporate Reputation
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PUBLICATIONS
The social construction of quality: status dynamics in the market for contemporary art
Tamar Yogev. Socio-Economic Review, volume 8, No 3, pp 511-536
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‘Reputation, or: how I learned to stop worrying and love the market’
Jonathan Silberstein-Loeb in J. Klewes and R. Wreschniok, Reputation capital: building and maintaining trust in the 21st century (Berlin, 2009)
Reputation does not always remedy market imperfections, but may exacerbate them.
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To access all our research projects click here