Corporations do not own their reputations – they are owned by others and consist of perceptions formed by others. Reputation is a relational construct that corporations can influence, but not control.
RESEARCH PROJECTS
Using brain imaging to study trust and reputation in organizations
Thomas Powell, Professor of Strategy, Saïd Business School, University of Oxford, Robert Rogers, Professor of Cognitive Neuroscience, Department of Psychiatry, University of Oxford.
Our project is an interdisciplinary collaboration at the intersection of neuroscience and management studies. Management researchers have long been interested in trust and reputation in organizations. Cognitive neuroscientists are also interested in these issues, which they study by examining brain activity in subjects playing experimental trust games. Our study integrates the two approaches, using cognitive neuroscience to enhance our understanding of trust and reputation formation in organizations.
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What are they thinking? An experimental investigation of the cognitive mechanisms underpinning corporate reputation
Professor Michael L. Barnett (Oxford), Ms. Sunyoung Lee (Oxford), Dr. Stephen Pavelin (Reading)
Seeking to advance understanding of how individuals form and change their perceptions of a firm, and in particular, the degree to which they take account of factors other than the performance of the focal firm.
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Firm Reputation Formation and Redemption; Theory and Experiment
Professor Thomas H Noe, University of Oxford, Professor Michael J Rebello, School of Management, University of Texas at Dallas and Dr Thomas A Rietz, Henry B Tippie College of Business, University of Iowa.
Investigating the most efficient means of redeeming a lost reputation.
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Reputation and Relations: the Dynamics of Reputation Formation
Dr Meredith Rolfe and Dr David Barron, Oxford University Centre for Corporate Reputation
Exploring how individuals translate their perceptions and evaluations of companies into both attitudes and behaviours.
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WORKING PAPERS
Trade associations in the newspaper industry, 1830-1950
Jonathan Silberstein-Loeb, Oxford University Centre for Corporate Reputation
Exploring the history of the Newspaper Society and the effect of corporate reputation on cooperation.
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PUBLICATIONS
Conditional Choice
Meredith Rolfe in The Oxford Handbook of Analytical Sociology, Edited by Peter Hedström and Peter Bearman, 2009
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Measurement of Political Discussion Networks. A comparison of two "Name Generator" Procedures
Casey A Kloffstad. Scott D McKlurg, Meredith Rolfe, Public Opinion Quarterly, Vol. 73, No. 3, Fall 2009, pp. 462–483
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