The Edelman Trust Barometer
Speaker: Stefan Stern, Director of Strategy, Edelman

Summary
Now in its eleventh year, the Edelman trust barometer is seen as one of the most interesting and useful indicators of (elite) public opinion on business and government. It is launched every year at the World Economic Forum in Davos, and is regularly cited by the media, strategists at McKinsey and other analysts. What messages does this year’s trust barometer have for us? How should the findings influence corporate decision making? Stefan Stern, the former FT management columnist newly employed by Edelman, will share some thoughts and lead a discussion around the topic.
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Biography: Stefan Stern.
Stefan Stern has been writing and commenting on business and management for the past two decades. He began his journalistic career at Euromoney, the financial publisher, where he became editor of Corporate Finance magazine. His next job was as features writer for International Management magazine, after which he joined the BBC, where he worked as a researcher for The Money Programme.

After the BBC he was head of media relations for The Industrial Society, a training and leadership development organisation, for three years, prior to returning to journalism as features editor of Management Today magazine. After a year on a fledgling management web site, FTdynamo.com, in 2001, he worked as a freelance management writer for several years, before becoming the Financial Times’s management columnist in early 2006. He wrote that column for over four years before joining Edelman in August 2010 as its new director of strategy.

Stefan is a Fellow of the RSA and contributing editor at Management Today magazine. In October 2010 he was appointed Visiting Professor in management practice at the Cass business school, London. Stefan lives in south London. He is married with two daughters.