The Centre for Corporate Reputation Best Published Paper Award winners 2010 were announced at the second Reputation Symposium in Oxford.

This year's award was made to Assistant Professor Michael D. Pfarrer, Professor Timothy Pollock and Professor Violina Rindova for their Academy of Management Journal paper entitled "A Tale of Two Assets: The Effects of Firm Reputation and Celebrity on Earnings Surprises and Investors' Reactions." The paper's main contribution to reputation literature lies in the comparison of the effects of two intangible assets - firm reputation and celebrity - and the impact of these on surprise announcements of positive or negative earnings and associated investor reactions.

A prize for Best Dissertation was awarded to Dr. Christine Falkenreck of University of Kassel, Germany, for her dissertation on, “Impact on Reputation and Reputation Transfer in International Direct Marketing – Empirical Research in Five B-to-B Markets.”

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