Retail marketing & the Changing Consumer

About us
- Oxford Institute of Retail Management
  - Providing global insights for the retail industry
- People
  - Meet our faculty, researchers, and other members.
- Contact us
  - For further information
Education
- Degree programmes
  - The Institute has developed teaching units for degrees in management studies.
- MBA Elective in Retailing
  - A highly-regarded 8-week elective on retailing on the Oxford MBA programme
Executive Education
- Retail Location Analysis
  - Exploring the latest thinking in site assessment and location analysis
- Loyalty Marketing Workshop
  - Focus on frequency marketing and CRM
- Oxford Retail Masters Forum
  - Attracts aspiring retail leaders to a challenging strategic management programme in Oxford
News
- OXIRM News
- OXIRM's blog
  - Our reactions to and analysis of retail events and news
Research
The Retail Digest
- Introduction
  - The flagship publication of the Oxford Institute of Retail Management
- Editorial
  - Editor's comments on retail topics of the day and the contents of the current issue

Retail marketing & the changing consumer

Research activities

OXIRM undertakes both commissioned and public domain research with direct relevance to practitioners but which nevertheless draws upon rigorous academic thinking.

Publications

OXIRM produces a variety of publications including the The Retail Digest together with Oxford Reports on Retailing. OXIRM's recent book Retail Strategy: the View from the Bridge is now available.

Research sponsors include:

The Nielsen Company, the British Council of Shopping Centres, the British Shops & Stores Association, CIES, ESRC, UK Department of Business, IBM, and KPMG.

Oxford Institute of Retail Management

People

Contact us

Degree programmes

MBA Elective in Retailing

Retail Location Analysis

Loyalty Marketing Workshop

Oxford Retail Masters Forum

OXIRM News

OXIRM's blog

Retail innovation & entrepreneurship

Retail Industry Business Engagement Network

International retail performance

Retailing, marketing & technology

Retail marketing & the changing consumer

Supply chain management

Introduction

Editorial

About us

Degree programmes

Executive education

Faculty & research

Centres

News & events

Corporate connections

Alumni

Retail marketing & the changing consumer

Retail marketing & the Changing Consumer