At Saïd Business School we believe that the primary need in entrepreneurship and innovation scholarship is to explore how new markets are constructed. To date, the literature has focused mainly on organisations, their collaborators and individual entrepreneurs. We are using Oxford’s unique academic credentials to explore further, into the institutional underpinnings of innovation. We want to look at business and technology phenomena in their co-existing social, economic and political contexts, to understand how shifts in these institutional environments come together to transform an idea into reality in the marketplace.
Our “making markets” approach aims to understand how this package of institutional innovations combines with new technologies to create new value in the marketplace. This, we believe is Oxford distinct intellectual advantage, to use non-traditional disciplinary lenses to generate powerful new management theories. Saïd Business School faculty work at the leading edge in this area, for example on cultural and institutional construction of markets, organisational practices that guide innovation, design, networks and e-commerce.