The Oxford-Achilles Working Group
on Corporate Social Responsibility

Abstract: High performance in responsible business is defined by delivery rather than means. Whilst great progress has been made in assessing and calibrating responsible business practice, the emphasis continues to focus on process rather than performance and compliance rather than value creation. Although there is an increasing urgency for corporations to act on key issues from human rights to climate change there is a lack of substantial step change in performance. This seminar examines how corporations can shift their focus to execution whilst enhancing the value delivered both for the company and for stakeholders.

Biography: Justin Keeble is the Director of Accenture's UK Sustainability Services. He has 11 years experience in corporate strategy, corporate sustainability, innovation management and environmental performance. His particular focus lies in accelerating the delivery of sustainability performance through the effective integration of environmental and social objectives into business and operating models, procurement, marketing and product development. He has delivered over 100 sustainability assignments across a diverse range of sectors including energy & resources, transport, consumer goods, healthcare, financial services and the public sector. Prior to joining Accenture in 2008, Justin spent 8 years with Arthur D. Little, leading their Sustainability practice for four years, co-founding their Global Carbon Advisory Services in 2006. Justin is an Associate of the Institute of Environmental Management and Assessment, and graduate of the East London Common Purpose Programme. Justin was 3M Young Professional of the Year (1999) and won the Houston Advanced Research Centre 'George and Cynthia Mitchell' Young Scholar Award for Sustainable Development (2001). Justin sat on the WWF One Planet Business steering group in 2004-2006, he led consulting support to the UNEP-Finance Initiative and Global Reporting Initiative Financial services sector supplement from 2003-2007 and from 2008 to present was the Programme Director for the London's Building Energy Efficiency Programme. Justin has authored numerous publications on Sustainability and Corporate Responsibility. A selection including Vodafone/Accenture's Carbon Connections report (2009), Arthur D. Little's Innovation and Integrity series (2007/8), the DEFRA (2007) study on corporate environmental decision making, Business in the Community's Director's Guide to Corporate Responsibility Reporting (2005), Arthur D. Little's Innovation High Ground report (2004) and the Business Case for Corporate Citizenship for the World Economic Forum (2001). Justin holds a BSc(Hons), Environmental Geography, University College London and an MSc, Land Resource Management, Cranfield University.

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